Question 1

What's the best way for a brand to activate in esports?

Accepted Answer

Brands activate through branded Spaces, sponsored tournaments, and in-game integrations. HP/OMEN has run their esports program on Challengermode for 5+ years, reaching 3 million unique users. Most activations launch in under one week with no custom development required on your side.

Question 2

How do I measure the ROI of an esports brand activation?

Accepted Answer

You get privacy-compliant engagement analytics covering player demographics, participation rates, session time, and campaign conversion data. Everything is exportable and dashboard-ready. You can also track organic reach and sentiment across social channels alongside your in-platform data for a full picture of performance.

Question 3

What is a branded Space and what does my brand get?

Accepted Answer

A branded Space is your fully customized tournament hub on Challengermode, featuring your logo, colors, and messaging across tournaments, leaderboards, and community feeds. Players follow your brand directly and engage with your activations throughout every competition they join.

Question 4

Which global brands have run esports programs on Challengermode?

Accepted Answer

Challengermode partners with global brands including Red Bull, Corsair, HP/OMEN, Discord, Huawei, and IGN. HP/OMEN's branded Space has 383,000 followers and reached 3 million unique users over 5 years. KaBuM! saw an 11% sales increase from a single activation.

Question 5

How quickly can my brand launch an esports activation?

Accepted Answer

Contact our brand partnerships team and we'll design a custom activation plan. Simple activations go live within days. Enterprise programs including whitelabel buildouts typically launch in under one week, with no custom web development required on your side.

Question 6

Why run esports tournaments instead of display ads?

Accepted Answer

Competitive tournaments drive sustained engagement: players participate across multiple rounds, share content organically, and return for recurring series. KaBuM! achieved an 11% sales increase from a single activation. Display ads compete for attention; a tournament puts your brand at the center of the experience.

Build an always-on esports presence your audience actually cares about

All-in-one esports tools to engage your audience

Full customization

Publisher relations

Dedicated success manager

Spaces - your own esports arena

Audience intelligence that proves your ROI

Forms

Marketing insights

Data insights

Customer stories

Discord built a community of 56.000 competitive gamers with Challengermode

OMEN built the world's largest brand-led gaming community with Challengermode

Kabum! created a home for gamers in Brazil with Challengermode

Scale that makes brand investment worthwhile

500K+

33M+

80+

Frequently asked questions

What's the best way for a brand to activate in esports?

How do I measure the ROI of an esports brand activation?

What is a branded Space and what does my brand get?

Which global brands have run esports programs on Challengermode?

How quickly can my brand launch an esports activation?

Ready to connect with millions of competitive gamers under your brand? Let's talk.

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