Customer story

Discord built a community of 56.000 competitive gamers with Challengermode

Discord gathered a community of over 56,000 competitive gamers across Europe by using Challengermode's automation and focusing on delivering meaningful and authentic gaming content. This strategy allowed them to establish a genuine connection with a broad gamer audience at scale.

7

Month duration

56k

Engaged followers acquired

1,5m

Unique users reached

+30

Countries in Europe

Company

Discord is a leading voice, video, and text communication service. With a user base of over a hundred million, it serves as a digital lounge for frien... See morediscord.com

Location

San Francisco, CA

Industry

Communication/Technology

Key features used

SpacesTournamentsLeaderboardsShow all

Contact sales

The problem

Discord was looking to engage more deeply with gamers, recognizing the revenue potential that comes from a highly engaged user base; industry data shows that competitive gamers are 4-5 times more likely to spend on updates, subscriptions, and in-game purchases. The challenge they were presented with was establishing genuine touchpoints with gamers in a naturally competitive environment compared to traditional channels.

A branded Space with automated tournaments

A branded Discord Space with recurring tournaments made it possible for Discord to genuinely connect with gamers at scale. Within just seven months, Discord successfully built a community of over 55,000 competitive gamers across Europe.

Discord community gaming tournaments on Challengermode

The activation started in France but after the initial success it quickly expanded to the entire European market to maximize reach. Challengermode's platform provided an opportunity to reach a wide audience of gamers at scale, and Discord is currently exploring additional integrations with Challengermode.

Activation and expansion

Discord kicked off the project in France, one of Europe's biggest gaming markets, to assess viability. Leveraging Challengermode's technology, they hosted automated daily, weekly, and monthly tournaments with minimal effort. This not only streamlined the experience for players but also allowed Discord to easily scale their operations going forward.When these events began to attract attention beyond France, it validated the project's potential and led to a broader European expansion. Discord’s emphasis on meaningful and authentic gaming experiences enhanced both the reach and depth of engagement with gamers across Europe.

Driving engagement through competitive content

Challengermode's platform was a comprehensive solution that went beyond simple tournament automation. It streamlined various aspects, from prize distribution to player support, reducing Discord's operational burden. On-site support was available to help players with queries, elevating the user experience.Additionally, the platform integrated seamlessly with Discord through OAuth account linking, making it easy for players to participate. This smooth user experience was backed by actionable data insights, enabling Discord to continuously refine their offerings. This all-in-one solution not only improved efficiency but also led to higher levels of engagement and participation.