Customer story

Brawlhalla created a unified esports ecosystem with Challengermode

Blue Mammoth Games, developers of Brawlhalla, moved their official esports operations to Challengermode to consolidate Tier 1 tournaments and community-run events under a single competitive infrastructure. The move was quickly embraced by the game's most active organizers and players, who cited improved admin tools, automation, and reliability as major upgrades.

8

Tier 1 organisers

55+

Amateur and grass-roots organisers

30+

Tournaments per month

2500+

Players three months since launch

Company

Brawlhalla is a free-to-play platform fighting game developed by Blue Mammoth Games, a Ubisoft company, with full cross-play across PC, console, and m... See morebrawlhalla.com

Location

Atlanta, Georgia, USA

Industry

Game Development

Key features used

Enterprise SpacesGSL-style Double Elimination Bracket GroupsGrand Final Rematch LogicShow all

Contact sales

The problem

Brawlhalla's global esports ecosystem was fragmented across multiple platforms, creating inconsistent formats, onboarding friction, and limited Tier 1 tooling for organizers. As the game entered its tenth competitive year, Blue Mammoth Games needed a scalable, automated platform to unify official circuits and top community events under one cohesive infrastructure.

The solution: A new unified home for Brawlhalla esports

In April 2025, Blue Mammoth Games, a Ubisoft company, announced Challengermode as the official platform for all Brawlhalla esports. The dedicated Brawlhalla's Space serves both official tournaments and Tier 1 community events, uniting them under a single infrastructure.For the first time, the Brawlhalla community gained access to a native mobile app, dramatically reducing friction across registration, check-in, and score reporting.

We are excited to be partnering with Challengermode as they bring their best-in-class platform to Brawlhalla. This partnership provides our players with a brand new home for our Esport that makes competing easier than ever.

Mateo 'Toast' PalfremanHead of Esports, Brawlhalla

Brawlhalla esports tournament on Challengermode

Custom-built for Brawlhalla's needs

Between October 2024 and April 2025, Challengermode and Blue Mammoth collaborated to implement critical features common in the fighting games scene:

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GSL-style double elimination groups

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Grand Final rematch logic

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Advanced score reporting with character and map tracking

These capabilities were required to support Brawlhalla's 2025 seasonal format: four major events, each spanning two weekends, across both solo and team competitions. All rule variants and bracket structures are now natively supported—no workarounds, no manual patchwork.

Migration of tier 1 organizers and grassroots communities

Over a dozen key organizers—including Estádio, Brawl League, and Moose Wars—migrated to Challengermode in early 2025. Events now run end-to-end on the platform, fully integrated into Brawlhalla's official schedule.The transition from Start.gg was completed without disruption. Organizer feedback has been strongly positive, citing faster tooling, smoother workflows, and responsive support. Players report shorter delays, clearer match flows, and faster results.

Challengermode has been a great new home for Brawlhalla Esports. The team has been incredible to partner with and they've really helped us build a streamlined experience for players and organizers alike. From new features to fast and responsive support our community has easier and faster access to tournaments than ever before.

Mateo 'Toast' PalfremanHead of Esports, Brawlhalla

The platform now delivers a truly best-in-class experience for the competitive fighting game scene, as showcased by Brawlhalla's 2025 season schedule, which features 256-player regional qualifiers to the 1,024-slot World Championship. The Brawlhalla World Championship Expo and its substantial prize pool highlight the success of this collaboration—delivering a competitive ecosystem that supports both grassroots and high-level events without compromise.Challengermode delivers more than basic tournament infrastructure. Custom tooling, adaptable bracket formats, and close developer collaboration enabled Blue Mammoth Games to build a scalable, low-friction ecosystem tailored to the needs of both professional and community-driven events.

Outcomes and future outlook

With the competitive calendar fully operational on Challengermode, Brawlhalla now runs one of the most consistent, accessible ecosystems in fighting games. As the title enters its tenth year, the focus shifts to long-term sustainability—scaling support for community organizers while continuing to anchor major events like the World Championship Expo on a unified platform.Challengermode has proven its ability to support a competitive ecosystem that scales seamlessly from grassroots to elite levels, powering the entire 2025 season—from 256-player regional qualifiers to the 1,024-slot World Championship Expo.The successful migration and close collaboration between Challengermode and Blue Mammoth Games established a robust, unified competitive ecosystem. This foundation supports a thriving calendar—from grassroots weeklies to major championships—all centralized at Brawlhalla Space, enabling streamlined operations and full control for the Brawlhalla team.